How did LuvDNA get started?

What could I do with a baby’s DNA that would be magical? Actually, the first question I asked myself was what business could I start that involved the two things I love: people and the internet. After coming up with a lot of ideas, I came back to what would be “magical?”

Music and Art. Unique gifts for babies and parents.

Searching the internet I found that many people had tried to make music from DNA in the past. But all of the other attempts had huge limitations in their approach. Either the result lacked musicality or, in almost all cases, they cheated. They had to manipulate the DNA Sequence in some way that wasn’t natural and therefore lost its authenticity.

This is not what I wanted for LuvDNA.

They all had these limitations – except one. An award winning classic pianist and a professor of genealogy had the only solution that was beautiful and stayed true to the DNA sequence. I immediately called the professor and forged a partnership to provide the basis for the musical component of the LuvArt products.

As far as the art portion of the LuvArt package, no one was doing what I wanted.

Every snowflake is unique, but they’re all recognizable as a snowflake.

I wanted the LuvArt illustration to beautifully represent DNA as well as make a great gift for new parents or even the baby even once he or she has grown up. Since 99% of my DNA, your DNA, and your child or grandchild’s DNA are the same, this presented a challenge. Like the music solution above I had to stay true to the DNA sequence. If not, then it’s just a scam. I wanted to show the uniqueness that we all have from one another. I knew we had to unlock the DNA and focus on a specific gene area where we differ the most – this was an essential piece of the puzzle.

The key to making beautiful art was to combine chaos theory, the concept of fractals, procedural art (used in video gaming and Hollywood movies), and sacred geometry. It took a chief engineer on the Space Shuttle Program, an award winning classical pianist, a handful of geneticists and bioinformatics PHDs, one of the best videogame designers in the world, a Hollywood movie consultant, and a little luck.

The result is truly astonishing and I am ecstatic to say we stayed 100% true to the DNA sequence. I know of no one else who has accomplished this.

How do I get the DNA from my baby?

Easy as 1, 2, 3!

If you have multiple babies, separate them at least one hour prior to swabbing and keep them from eating, or sharing any utensils which may go in their mouths during this time.

1 – The package contains two soft, sterile, nylon tipped swabs to quickly and easily collect cheek cells from your baby. The reason we supply two swabs per test is to increase the likelihood of obtaining a good quality DNA sample.

Tear off one end of the paper sleeve to remove the swabs. Keep the paper sleeves handy as you will place the swabs back in them for shipping. (Tip – DNA is found in the cheek cells, not the saliva.)

2 – Using one swab at a time, rub the swab in a circular motion between the cheek and gum for about 10 seconds. Apply gentle pressure on the outside of the cheek while swabbing to ensure sufficient DNA Collection. You DO NOT have to push hard and it should not be uncomfortable for your baby.

3 – After collecting each sample, cut off at least ½ of the handle with a pair of scissors. Hold the swab stick so the nylon end does not fly across the room when you cut the stick. The remaining swab tips easily fit in the prepaid return envelope. Put the nylon brush end back into the paper sleeve.
Mail the package back to our DNA lab using the prepaid return envelope.
Once we receive the package we will start the DNA sequencing process. When your LuvDNA package is ready we’ll email you. At that time you’ll be able to log into your account to download the digital products.

You may also choose to print and frame or mount your products via our partner Art.com at that time.

How long does it take to get my products?

The average turnaround time is 2 weeks.
We send the swab packet out the same day as we receive the order. It usually takes 3-4 days for you to receive your package. The swabbing process is only 10 seconds per swab, then allow 30 minutes for the swabs to dry before you put them back in the plastic shipping tube and pre-paid return envelope. So based on your schedule, you should be able to send them to our lab the same day you receive the package in the mail. Expect 3-4 days of mail transit for the lab to receive it.

The DNA sequencing process requires several steps and usually takes 4-6 days, then another couple days for us to create the LuvDNA package from the DNA Sequence.
Average time is 2 weeks between placing the order and having your products ready for downloading.

How are the products created?

It has been 10 long years since our original “genes to music and art” concept was created. In that time we have dramatically improved our computer algorithms and process. The DNA Sequence is put into our LuvDNA Analysis and Processing Program or “PAAP” which analyses the sequence looking for amino acids and peptides which are the building blocks of life.

The sequence of these amino acids determines the notes, cords and rhythm of the song.
The lullabies, ringtones and score sheet are all created using this proprietary algorithm.
LuvArt illustrations take the DNA sequence and apply sacred geometry as well as colors to the amino acids and peptides in the DNA sequence. These objects are then plotted on a DNA helix backbone.

What part of DNA is used for LuvDNA Products?

DNA is huge! There are approximately 3 Billion base pairs in a complete DNA and it is impractical to sequence it all except for the LuvSequence product. The original cost was $3 Billion and even with today’s best machines, it is still about $2500 per test.

Not only would it be impractical from a cost point of view to sequence the entire DNA for LuvArts, LuvPrints, and LuvTags but your unique song would be about 3 years long!

Your DNA, my DNA, and your baby’s DNA are over 99% identical. So we’ve completed a lot of research to determine which part of the DNA, from person to person, is the most diverse. Think of it as your baby’s personality. Specifically what gene along the DNA chain would best represent your baby’s uniqueness? That is a challenge which we have solved. The specific gene we use is proprietary, but we essentially sequence a single sample of about 700-900 base pairs of that gene to create the LuvDNA Products.

How do I download my Products?

Simply go to LuvDNA.com and in the navigation you will find a “My Products” tab. Click on it and enter your Username and Password. Your Username is the one you used when you completed the purchase and/or you can use your email. If you cannot remember your password, a lost password link is at the bottom of the page to help you.

How do I install the ringtones on my phone?




How do I print my products?

After you download your files you can print the scoresheet and art on any printer as you normally would print a document, or a picture. If you would prefer to have them professionally printed, framed or mounted, we have partnered with Art.com, who can provide you with these services.

What is a MIDI file?

MIDI (/ˈmɪdi/; short for Musical Instrument Digital Interface) is a technical standard that describes a protocol, digital interface and connectors, and allows a wide variety of electronic musical instruments, computers and other related devices to connect and communicate with one another.

What is an MP3 file?

MP3 (MPEG-1 Audio Layer-3) is a standard technology and format for compressing a sound sequence into a very small file (about one-twelfth the size of the original file) while preserving the original level of sound quality when it is played. MP3 provides near CD quality audio.

What is an .m4r file?

M4R files are custom iPhone ringtones created with iTunes. They can only be created from songs purchased from the iTunes music store that allow ringtone creation, and are automatically transferred to the iPhone when the phone is synced with the computer using Apple iTunes.

What is Finale Notepad and what can I do with it?

Finale Notepad is free music notation software that allows you to edit your MIDI file.

  • Create scores of up to eight instruments, including lead sheets, guitar tablature, choral music, and much more.
  • Enter notes, rests, lyrics, and other markings.
  • Hear your music play back with high-quality built-in sounds.
  • Share your music by printing beautiful pages and exchanging a variety of electronic files.
  • Find out how fun and easy it is to transform musical ideas into beautifully printed music by downloading NotePad today.

How do I participate in your Affiliate Program?

It’s easy and takes about 1 minute to sign up here. We pay a 20% commission on all sales. You simply use any of our banners that you access inside your account, or you can easily use any text, image or video on your blog or web site to create a hot link. Don’t worry if they don’t buy right away, they can leave the web site and come back later and you still get credit for the sale. Here is a short video to show you how it works: